Agriculture, mills and mining were the base of a progressive economy, evidenced by the fact that the town hosted one of the first sawmills and the first leather tannery west of the Mississippi. The past is being increasingly preserved with historic structure renovation.
Today West Jordan is one of the fastest growing cities in Utah. There's been significant mixed-use construction projects, including the TRAX light rail line, new main campus for the Salt Lake Community College, and a reconstruction of the old downtown to include an expanded main park, history museum, indoor rec center, large state courthouse, library, education and conference center with a cultural pavilion.
Juxtaposed against the town's history is the overarching landscape that once included the Elk (or Wapiti as called by Shawnee Indians), which is the state animal of Utah. In the spirit of Native American lore, the animal symbolism of the elk is associated with personal bounty or plenty, and the attributes to empower you to take the next step as you journey towards your goals.
Finally, the origin of the root word "nov" references "new." Novitas means freshness, newness, novelty, unusualness, rarity.
To fuse the history and symbolism of all the above into an energy that people will want to be a part of, we've assigned it a new name: Novi.
This story is an invitation to Embrace the Novi.